Interesting project we have coming up over the next couple of weeks. One of our clients is
looking to do a social experiment where we would require 3 images
(from the chest
upwards) of models, 2 females and 1 male. The models are required to
have a girl/boy next door aesthetic.
With one of the female pictures, we might have to do some small
photo-shop retouching. The images will then be sent out on CVs, under
fake names, to numerous business in the PA/Admin industry as well as
being featured on fake LinkedIn profiles. Once we’ve collected all of
the data for the experiment regarding recruitment and how each of the
models fared based on their aesthetics, the PR story will be sold
into the press and potentially could be featured across the internet
and national, regional news such as The Sun and The Daily Mail.