Casting a viral/photo shoot for a MYSTERY BRAND

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Casting a viral/photo shoot for a MYSTERY BRAND

Casting: They will choose the family based on the answers of the questionnaire below and recent
pictures, no live casting.

Shoot: Wednesday 27th April 2016 OR Wednesday 4th May 2016 (I will
confirm by the end of the day tomorrow)- No other dates required of the
family e.g. no rehearsals. Studio in London – TBC

Fee: £900 per family group to include agency fee and VAT, unfortunately
there is no movement on this, I have tried…

Usage:  UK, Online, 1 year – this covers 1 hero piece and 3 cutdowns – which
are direct cutdowns from the hero piece so no extra content. We would also
use stills from the video as promo use only in context of the video.



To submit your families please send me .jpgs (named AGENCY – Family X, i.e.
REAL LONDON CASTING – Family Smith) and the filled in questionnaire. I won’t
be able to put anyone forward until I have photos and the questionnaire
We are looking to cast 4 family groups:

Family 1 – Mother and Daughter
Family 2 – Mother, Father, Son and Daughter (focusing on Son & Mum)
Family 3 – Grandmother and Granddaughter (maybe also inviting Grandfather /
Family 4 – Mother, Father, Daughter (focussing on Daughter & Dad)

Children are to be between 5 – 10 years.

We are not rigid on this exact family line up but this gives you the breadth
of Ideas – we can obviously wait to see what we get as the answers we
receive to our questions will be one of our primary casting points.

We need to keep the brand a surprise for all families – we cannot tell them
the name. We are looking for genuine answers on the day so do not want the
brand to influence.

We are looking for diverse casting and want to cast from a range of

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