The people in this campaign should reflect the British public. So we are
covering as broad a demographic and range of ethnicities as we can. We want
this to feel like we are representing Modern Britain.
That’s not to say our cast should feel too ‘ordinary’.
It’s important that they make the products look great – of course. But they
should feel relatable. Compelling. Likeable.
An elevated version of the person on the street,
rather than someone out of a catalogue.
We are looking for models and actors with character.
Interesting, expressive faces that you want to look at. People with just a
bit of “something”
They are not paying hotel and travel so if your
client is not based near London they would have to make their own way to the
shoot or casting and not expect remuneration
PLEASE SUGGEST BY MIDDAY TOMORROW TUES 1ST AUG –
PLEASE ENSURE YOUR SUGGESTIONS ARE AROUND FOR THE CASTING AND THE SHOOT
Casting: Tues 8th August ALL DAY
Wed 9th August ALL DAY
Recalls: Fri 11th August – afternoon
Shoot w/c 28th August 2017
WOMEN: Generally, we’re looking for women
between the ages of 18 and 28 (though may want to look slightly older).
NOT catwalk models. GOOD RANGE OF ETHNICITY
And a good variety of ‘looks’.
Some women may have a more outgoing, more striking
Others may be more understated, but equally
self-assured in their style.
Specifically, we may require a slightly older lady
for the ‘Catching a glimpse’ execution. – so you can add a couple of older
NO ONE LARGER THAN A SIZE 12
They are likely to use different models for TVC and